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Privacy Policy

PRIVACY POLICY - CUSTOMERS, PARTNERS, AND WEBSITE VISITORS


We are committed to protecting your privacy. This Privacy Policy applies to the processing of personal data of our customers, potential customers, business partners, and website users. In this Privacy Policy, we provide more details on:

•    Who is the register controller, and what are its contact details?
•    What types of personal data do we process, and where is this data collected
•    For what purposes do we use personal data, and what is the legal basis for processing it
•    How long do we retain data
•    How cookies are used on this site
•    What opportunities do you have to make a difference
•    Where is the data transferred and disclosed
•    How Is Data Protected
•    How can we make changes to the privacy policy

Please review the contents of this privacy policy. Please also note that our website may contain links to third-party services. If you click on these links and are redirected to a third-party service, we encourage you to review the privacy policies regarding the processing of personal data on that site. 

1. Registrar


Registration holder: Yleiselektroniikka / Boreo Oyj
Business ID: 0116173–8
Address: Ansatie 5, 01740 Vantaa
Email: tietosuoja@yeint.fi / dataprotection@yeint.fi

2. What types of data do we process, and where is the data collected from?


We typically process the following information:

  • Information about customer contacts, such as name, contact information, title, and communication history; information about the organization represented by the contact, such as name, business ID, contact information, and billing information; and information about purchased products or services, such as the serial number and registration number of the purchased product

  • contact information for potential customers, such as name, contact details, and title, as well as information about the organization the contact represents, such as name, business ID, and contact details
     
  • Information about partners' contact persons, such as name, contact information, title, and communication history, as well as information about the organization represented by the contact person, such as name, business ID, contact information, and billing information
     
  • Information about website visitors, such as names and contact information provided via the contact form or chat, automatically collected log data, and information collected via cookies that describes the user’s device and website usage, as described in Section 5. You can also visit our website without providing any personally identifiable information
     
We obtain information about our customers and partners directly from the data subject or from the organization they represent. We collect information about potential customers from public sources, such as the trade register, company websites, or professional profiles like LinkedIn, or through inquiries received via our website.

3.    For what purposes do we use personal data, and what is the legal basis for processing it?


We process data for the following purposes:

  • Provision of Services and Delivery of Products: We process the information you provide to fulfill the agreement we have entered into with you or the organization you represent. We cannot contact you regarding matters related to the agreement, manage your digital customer account, send you a newsletter, process a credit application, or invoice you for our products or services without processing your personal data. This processing is based on a contractual relationship (if you are a party to the agreement yourself) or on a legitimate interest based on a relevant connection arising from an agreement, application, order, or account creation with the organization you represent.
     
  • Marketing: We process your data based on our legitimate interest in marketing. Marketing, such as targeting ads using cookies, may also be based on your consent.
     
  • Business Development: We process your data to develop our business and services. This processing is based on our legitimate interest.
     
  • Ensuring Data Security and Investigating Misconduct: We process data to ensure data security. We may also occasionally need to use data to prevent and investigate misconduct. For example, using automatically collected log data, we can monitor and investigate the actions of information system users and the legitimacy of data use in accordance with our legitimate interests.
     
  • Protection of vital interests: In exceptional circumstances, we may process your data to protect vital interests. An example of protecting vital interests would be identifying buyers from our registry if a dangerous manufacturing defect were to be discovered in a device we have sold.
     
  • Protecting our rights: We may need to process personal data in order to assert or defend against a legal claim or to resolve disputes amicably. This processing is based on our legitimate interest.
     
  • Compliance with Legal Obligations: We may be required to retain certain personal data about you in order to comply with accounting or other mandatory laws, such as the Product Liability Act. In such cases, the processing is based on compliance with a legal obligation.
     

To the extent that the processing is based on a legitimate interest, we believe that the processing is beneficial to both you and us. The processing of personal data enables us to provide you with information relevant to our agreement or our services. Taking into account the nature and purpose of the data, we believe that the processing does not conflict with your fundamental rights or freedoms. You may object to marketing at any time. You may object to other processing based on legitimate interests on grounds related to your personal situation, as described in Section 6.

We do not make automated decisions that would have legal consequences or that would otherwise significantly affect you. 

4.    How long do we retain data?


We will retain your personal data for as long as necessary to fulfill the purposes described above. Generally, the retention periods are as follows:

  • the personal data of our customers and our partners’ contact persons for the duration of the customer relationship and for a reasonable period after its termination, for the purposes of managing the customer relationship and developing our business; thereafter, we use the data for marketing and to fulfill our legal obligations as described below;
     
  • We retain information about product purchasers for approximately 10 years in order to respond to any complaints or to fulfill our obligations under the Product Liability Act; For marketing purposes, we typically retain information such as your name, title, employer, and contact information for as long as the information is up-to-date and accurate, and you have not requested that your information be deleted; and
     
  • We retain any personal data contained in supporting documents for seven years to comply with accounting requirements.
     

Please note that we may retain data if it is necessary to prepare, file, or defend a legal claim.  

5.    How does the website use cookies?


We may collect information about the user’s device through cookies and other similar technologies. A cookie is a small text file that a browser stores on a user’s device. Cookies contain a unique, anonymous identifier that allows us to identify and count the browsers visiting our website.

Cookies do not travel across the network on their own; rather, they are placed on the user’s device only when the user visits a website. Only the server that sent the cookie can later read and use it. Cookies and other technologies do not harm the user’s device or files, and cookies cannot be used to run programs or spread malware.

We use cookies to collect technical information about your device and information about how you use our websites. This information includes, for example:

  • device-related information, such as device type, browser version, screen size, operating system, and IP address;
     
  • a unique cookie or mobile identifier;
     
  • information about the use of online services, such as data on page views, the time and duration spent on online services, navigation within online services, or content viewed, such as articles or products in the online store; and
     
  • information about websites accessed through customer or marketing communications.
     

We may use session cookies, which expire when the user closes their web browser, as well as persistent cookies, which remain on the user’s device for a certain period of time or until the user deletes them. The expiration period for persistent cookies typically ranges from a few months to a few years.

So-called first-party cookies are set by the website whose address appears in the address bar. In addition to these, our website uses so-called third-party cookies, such as those from advertising technology providers and social media services.

We classify cookies by purpose as follows:

  • Essential cookies: These cookies are essential for using our services and their features, such as logging in or using the chat feature. These cookies are always enabled.
     
  • Analytics cookies: These cookies help us understand how our websites are used. Among other tools, we use Google Analytics, a web analytics service provided by Google Inc., to analyze the use of our websites and to develop them to better serve our users. The data stored in the cookies used by Google’s tools is transmitted to Google’s servers around the world for storage. As a result, this data may be processed on servers located outside the user’s country of residence. Google uses the data it receives to evaluate how users browse the site’s content and to compile summary reports on website usage. In addition, Google compiles reports on the services offered in connection with the websites and produces statistics regarding internet usage. Google may also disclose information to third parties if required by law or in cases where a third party processes the information on Google’s behalf.
     
  • Advertising cookies: These cookies are used to target advertising elsewhere on the Internet. Advertising cookies are generally third-party cookies. Some of these third parties process data as independent data controllers, and you can find more information about the processing of personal data in their privacy policies. Advertising cookies are set by Google, Facebook, and LinkedIn, among others.

6.    What kind of opportunities do you have to make a difference?


We exercise the rights described below to the extent permitted and required by law:

  • Right of Access: You have the right to obtain confirmation as to whether personal data concerning you is being processed or not. If your personal data is being processed, you have the right to access that personal data, provided that providing the data does not adversely affect the rights and freedoms of others. 
     
  • Right to Rectification and Erasure: Upon your request, we will rectify or erase personal data that is inaccurate, incomplete, or unnecessary for the purposes of processing. Data will not be erased if it is necessary, for example, to establish, exercise, or defend legal claims.
     
  • Data Transfer: If you wish, you may also request that the personal data you have provided—which we process automatically based on your consent or a contract—be transferred to you or to a third party in a machine-readable format.
     
  • Right to Object to Direct Marketing and Related Profiling: You may object at any time to the disclosure and processing of your data for direct marketing purposes.
     
  • Right to withdraw consent: You may withdraw your consent at any time.
     
  • Right to Object and Right to Restriction of Processing: You may object to processing based on a legitimate interest on grounds relating to your particular situation. For example, in such a situation, processing will be restricted for the duration of the assessment of the grounds for objecting to the processing. Processing may also be restricted, for example, when you contest the accuracy of your personal data, in which case processing will be restricted for the period during which we can verify the accuracy of the data. If there is a compelling and legitimate reason for processing that overrides your rights or freedoms, or if processing is necessary for the establishment, exercise, or defense of legal claims, we will contact you to resume processing.
     
  • You may file a complaint with the authorities if your personal data has been processed in violation of this Privacy Policy and the applicable laws in effect at the time. The contact information for the supervisory authority, the Data Protection Ombudsman, can be found at: www.tietosuoja.fi.
     

To exercise the rights described above, please contact us at the address provided in Section 1. We ask that you verify your identity so that we can ensure that the information is not disclosed to anyone other than the registered person themselves.

You can manage cookies in the following ways:

  • Website Cookie Settings: You can consent to the use of cookies in the website's cookie settings. You can refuse to give your consent or withdraw your consent at any time.
     
  • Blocking cookies: You can block cookies in your browser settings. Blocking cookies may affect the functionality of our services or prevent you from using certain features, such as login or shopping cart functionality.
     
  • Disabling Google Analytics: You can prevent your site data from being used by Google Analytics by installing the Google Analytics opt-out browser add-on here. This add-on prevents the Google Analytics JavaScript (ga.js, analytics.js, and dc.js) running on websites from sharing your site visit data with Google Analytics.

7.    Where is the data transferred and disclosed?


We use subcontractors to process data, and we ensure through contractual arrangements that the data is processed in accordance with the legislation in force at any given time. If we transfer data outside the EU or EEA, we ensure an adequate level of protection for personal data by, among other things, entering into agreements regarding the confidentiality and processing of personal data as required by law, such as by using the EU Model Contract Clauses. 

We do not disclose information to third parties for their own, independent purposes except in the cases listed below:

  • Authorities: We may disclose personal data as required by the competent authorities, in accordance with the applicable laws in force at the time.
     
  • Partners: We may disclose the contact information of our corporate clients’ representatives to our partners and clients for their legitimate purposes.
     
  • Corporate Transactions: If we sell, merge, or otherwise restructure our business, personal data may be disclosed to buyers and their advisors.
     
  • Debt Collection and Legal Claims: We may disclose your information to selected partners for the purpose of collecting our receivables and for asserting and defending legal claims.
     
  • Consent: With your consent, we may share your personal information with our partners.

How is the data protected?


We use appropriate technical and organizational security measures to protect personal data against unauthorized processing. Such measures include, among other things, the use of firewalls and encryption technologies, appropriate access controls, restricted access rights, training for staff involved in the processing of personal data, and the careful selection of subcontractors. 

9.    Can changes be made to this privacy policy?


We are constantly developing our services and may update this Privacy Policy. Changes may also be based on changes in legislation or official guidelines. We recommend that you review the contents of this Privacy Policy regularly. 


This Privacy Policy was last updated on November 17, 2025